Axio Auto
In 2022, we were approached to move beyond the world of typical used car dealerships and create something entirely different. Our goal was to create a brand identity that blended strategy with forward-thinking design. It became more than just a dealership, but an automotive destination built for connoisseurs, enthusiasts, and those who appreciate the drive. Through collaboration and innovative design concepts, we were able to create and build a brand that felt fresh, relatable, and original. We later expanded brand identity to Axio EV and other dealerships. Our 2024 Tesla campaign was selected as a finalist for the MediaPost Planning & Buying Awards.
Design Lead: Brian Gee
Sr. Designer: Brigette Eagar.
BRANDING, DIGITAL DESIGN, ENVIRONMENTAL DESIGN 2022-PRESENT
Brand Design Process
Social & Display ads
2024 Tesla Campaign
I designed social and display assets for a campaign that capitalized on a government stipend for electric vehicles. These graphics were promoted via targeted display ads and paid social, with 0.95% CTR on display and 3.87% CTR on paid social. This created over $10,000,000 in revenue for Axio in just 40 days. This campaign was selected as a finalist for the MediaPost Planning & Buying Awards in April 2025.
