Our challenge was to create a campaign that would promote Java House’s new peel and pour pods to office managers, making Java House the cool and effortless choice. We created two videos with two messages: “Ditch the Line” and “Choose your Champion.” Two taglines were approved to use in this campaign: “Break up with your Brewer” and “Amazingly Smooth.” We were making a high-quality video with a low budget. I took ownership over art direction and set design, styling the set for each distinct scene. I sourced props from ikea, facebook marketplace, thrift stores, to maximize our profit on this video. We communicated the product’s ease of use, and variety of choices in two short videos. We also captured photos to use for the brand’s organic socials and website. Java House peel and pour pods is the obvious choice for busy professionals everywhere.

Director: Brock Middleton, Art Direction: Brigette Eagar, DP: Porter Wade

Product Photography Styling