Splenda challenged us to take products typically associated with summertime and give them new meaning. We created a Super Bowl party mini-set to show the versatile ways Splenda pink lemonade peel and pour drink pods and multi-use syrup fit into your life. Deliverables were one video, and two photo galleries. The client requested our focus be on the pink lemonade drink mix.

Art Direction: Brigette Eagar, DP: Brock Middleton