Speculative branding project for the Legion of Honor, one of the two Fine Arts Museums of San Francisco, the largest public arts institution in the city and one of the largest art museums in the United States. Tucked away in the west part of the city, the Legion of Honor is often forgotten or overlooked by its sister museum, the goal was to make a strong brand identity to help the Legion of Honor stand on its own, and visually represent the variety of European and Contemporary art it houses. In addition to brand identity, an ad campaign showcasing female artists was also strategized, developed and executed. This project was honored with a Merit Award in the AIGA SLC 100 Show in 2021.